You have a multistage process that you need automating. The stages are generally to collect information and then return a result at the end. The result may be a document, a quote or a piece of information/advice.
A web based wizard can be created that takes the information given and processes it into the desired result.
Simple
- Processes and questions can be made very simple for the user.
Practical
- Information can be controlled an verified when processed.
- Capture of business intelligence into a process.
Bottom line
- Unskilled people can perform a skilled task.