You have Business managers who need to update information about clients when planning their sales calls.
A web based CRM system that allows client information to be examinued giving reports on sales activity, outstanding balances, bad debts etc.
Simple
- Centrally maintained 'application' that can be used anywhere with internet.
- Easy to train people to use a web based application.
Practical
- No client installation.
Bottom line
- Client information available where it is needed.
- Creates better relationships and consequently better sales.